Coldwell Banker® and your sales representative are committed to helping you sell your property. We offer a full-service program and will work with you to develop a customized plan that reflects your needs. Your personal plan may include some of the Marketing Services listed below
We will review the alternatives for agency representation that are available to you and to potential buyers - Seller Agency, Buyer Agency and Disclosed Dual Agency - and our representation of your interests in the different agency relationships.
MARKETING ACTION PLAN
We will present to you for your approval a custom Marketing Action Plan - a formal written plan for marketing your property, based on your needs and input. This plan may include an open house, to be conducted when appropriate and as agreed to in advance with you.
COMPETITIVE MARKET ANALYSIS
We will provide you with a current Competitive Market Analysis, and will assist you in determining the most effective list price for your property.
We will show you various financing alternatives for buyers of your property, and discuss the likely impact of each alternative on your sale.
We will furnish you with an estimate of the proceeds you can expect from the sale of your property.
We will develop a plan to enhance your property's ability to attract buyers.
COLDWELL BANKER ACTION TEAM
We will present your property to our local Coldwell Banker sales team. We will share with you the team's review and recommendations to help you realize the best price obtainable for your property.
PROMOTION TO OTHER BROKERS
We will promote your property to other reputable, professional brokers and sales representatives in the area.
MULTIPLE LISTING SERVICE
We will prepare a plan for your property to appear in the local Multiple Listing Service. The information will be submitted by the date we have selected for the property's debut on the market to achieve maximum impact.
We will make information on your property available to local and out-of-town buyer prospects, Additional copies will be available for sales representatives and prospective buyers at your property.
We will prepare promotional materials regarding your property and arrange for their distribution to target market areas to attract potential buyers.
COLDWELL BANKER SIGN
With your approval, we will place a Coldwell Banker FOR SALE sign on your property, to help generate calls to our office from prospective buyers.
We will review with you our comprehensive advertising program designed to generate buyer prospects for your property. We will explain how our award-winning websites, www.coldwellbanker.com and www.coldwellbanker.ca can access additional prospects through the Internet.
We will explain the benefits of providing a written disclosure regarding the condition of your property, and if applicable, will present your disclosure to buyer prospects to assist them in preparing an offer.
We will provide information regarding how a warranty on the operating systems in your house may increase the marketability of your property and help reduce your liability to the buyer.
MARKETING ACTIVITY REPORT
We will provide you with regular Marketing Activity Reports to keep you informed of competitive market conditions, buyer activity, and the actions we have taken to market your property.
We will review with you the homefinding process that buyers are most likely to follow, including financial qualifications, property selection, financing options and closing procedures.
We will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to pre-qualify or pre-approve the buyer through a reputable lender.
We will review all purchase offers as they are presented, and we will negotiate on your behalf to reach a purchase agreement with terms that are favourable and protective for you.
CLOSING THE SALE
We will monitor and inform you of the progress of the transaction, including the satisfaction of all contingencies and conditions during the entire transaction.
We will contact you after the closing to follow up on any remaining details or service needs.
We will provide you with details about our relocation and referral services, which are available to you at no cost, regardless of where you are moving.